Business Assessment

For this business assessment assignment, I decided to take a look at Urban Outfitters as I already had the website pulled up :)

I think that this business does a great job of promoting themselves on social media and on their website. The website itself is well-made and easy to use. They are up to date on 'trends' and make frequent posts on their social media.

Their website features a bar at the top that separates their product into categories, which is helpful, and also has a carousel of pictures. The middle of the homepage shows some of the sales they have going on, specialized types of clothing, or certain brands they're promoting.

 At the bottom of the page, they show items they think you would like, as well as promoting their rewards program and other socials. I do think their layout is effective, as it shows a lot of content while also having a nice aesthetic. I feel this is a typical homepage layout for clothing companies, as it allows them to show what they have, and what's new, and cater to what you might like. They then follow that with prompts to sign up for their program which feels naturally placed after all of the other advertising. 

I wouldn't say that this business necessarily shows a certain identity, as they sell clothing from other brands as well as their own. However, their website and social media are very lighthearted and fun and have certainly developed an audience. I think that Urban Outfitters also does a good job of promoting diversity, even though that should be a commonly practiced thing for businesses. 

                                                                          Instagram

I'm not sure where they could improve their online communication, as I think they have a strong and prevalent audience who enjoy the product they put out.