Julia Williams

Social Semiotics is a form of non-verbal communication and the study of how people interpret the meanings of design. The basic methodology is that photos can be separated into 3 categories. These consist of representational, interactive, and compositional. (Harrison, 2003).  Gunther Kress is known as the creator of the term and coined the idea of communicating through design. (Adami, 2022). Social semiotics are important because they can help us understand the world around us and dissect modes of communication that aren't as prevalent in our everyday lives. Image Source  The Rules of Social Semiotic Advertisements Can be Sorted into These Categories: Representational: relates to the narrative of a piece of media, which can be transactional or non-transactional and cause a reaction. This can also be conceptual, which allows the viewer to analyze the piece of media and gather their own meaning from it.  Interactive: relates to the way media can relate to the viewer, and...